RidgeIQ vs HOVER

The 30-second answer: HOVER produces beautiful 3D models, but requires the homeowner to take 8 photos with their phone — a friction point that loses 30-50% of leads. RidgeIQ measures any address from satellite in 3 seconds with no homeowner involvement.

The Friction Difference

HOVER's "Capture" workflow:

1. Send link to homeowner
2. Homeowner downloads HOVER app
3. Homeowner walks around their house taking 8 photos
4. HOVER processes (10-60 minutes)
5. You get 3D model
6. You build estimate

RidgeIQ's workflow:

1. Type address
2. Get measurement (3 seconds)
3. Build estimate

When HOVER Wins

• The homeowner is already engaged and willing to do the work
• You need siding/window measurements (HOVER's strength)
• You want a 3D model for visual sales presentations

When RidgeIQ Wins

• Cold leads — homeowner won't take 8 photos for a stranger
• Volume pipeline — 50 measurements a day vs 5
• Roofing-specific (HOVER is more siding-focused)
• Lower per-deal cost

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